Performance Marketing

1. Essential Growth Package
● Target Audience: Small to medium-sized businesses (SMBs) and startups seeking to establish a strong online presence and generate leads.
● Industries: Suitable for a wide range of industries, including retail, e-commerce, professional services, and technology.
● Platforms: Focus on two primary platforms (e.g., Google Ads and Facebook Ads) to maximize budget efficiency and reach.
● Services Included:
○ Campaign setup and management
○ Targeted audience research and segmentation
○ Compelling ad copywriting and creative design
○ Conversion tracking and optimization
○ Monthly performance reporting and analysis
● Reach Potential: Reach a targeted audience of 5,000 – 20,000 potential customers per month.
● Conversion Focus: Drive website traffic, generate leads, and increase brand awareness.
● Pricing:
○ Monthly Retainer: KES 60,000 / USD $420
○ Minimum Ad Budget: KES 50,000 / USD $350

2. Accelerated Growth Package
● Target Audience: Growing businesses and organizations seeking to scale their marketing efforts and achieve significant growth in leads and sales.
● Industries: Ideal for businesses in competitive industries, including healthcare, finance, education, and e-commerce.
● Platforms: Utilize a multi-platform approach (e.g., Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads) to maximize reach and engagement.
● Services Included:
○ Advanced campaign strategy and management
○ In-depth audience research and persona development
○ High-impact ad creatives and A/B testing
○ Conversion rate optimization (CRO)
○ Retargeting campaigns
○ Detailed performance tracking and reporting
○ Monthly consultations and strategy reviews
● Reach Potential: Reach a wider and more diverse audience of 20,000 – 50,000 potential customers per month.
● Conversion Focus: Drive high-quality leads, increase sales, and improve customer
acquisition.
● Pricing:
○ Monthly Retainer: KES 90,000 / USD $630
○ Minimum Ad Budget: KES 90,000 / USD $630

3. Premium Growth Package
● Target Audience: Established businesses and organizations seeking to dominate their market and achieve exponential growth in leads, sales, and brand authority.
● Industries: Suitable for businesses in any industry seeking to maximize their online presence and achieve ambitious growth targets.
● Platforms: Leverage a comprehensive omnichannel approach, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, and programmatic advertising.
● Services Included:
○ Custom-tailored campaign strategy and management
○ Advanced audience targeting and segmentation
○ Data-driven creative development and optimization
○ Landing page optimization
○ Full-funnel marketing automation
○ Attribution modeling and in-depth performance analysis
○ Dedicated account manager and weekly consultations
● Reach Potential: Reach a massive and highly targeted audience of 50,000 – 100,000+
potential customers per month.
● Conversion Focus: Drive substantial leads, maximize sales, and establish market
leadership.
● Pricing:
○ Monthly Retainer: KES 300,000 / USD $2,100
○ Minimum Ad Budget: KES 300,000 / USD $2,100